Campaign object is used to store information about a campaign organized usually for lead generation or brand building.
Lead generation campaign includes direct mail, email blasts, web seminars, conferences, and trade shows whereas brand-building campaigns include different types of advertisements.
It indicates whether the campaign is Active or not. If the campaign is not active then it cannot be related to other object’s records.
Amount of money expected to generate from the campaign.
Percentage of responses expected to receive for the campaign.
Number of individuals targeted by the campaign. For example, the number of emails sent.
Allows multiple individual campaigns to be associated with a larger initiative.
It is an object in itself which allows Leads/Contacts to be associated with multiple campaigns. These Leads and Contacts are tracked using a status field having values sent (targeted to the campaign) or responded to (responded to the campaign). Campaign members help to track the response rates of a campaign.
Opportunities are usually influenced by more than one campaign. Campaign influence allows one to associate one opportunity to multiple campaigns.
However, an opportunity can have only one parent campaign, and only the parent campaign influences campaign roll-up summary fields on the related campaign.
In short, campaign influence will allow you to display and report on an opportunity’s relationship with multiple campaigns, but the opportunity is only attributed to a single campaign for roll-up summary and ROI calculations.
To use campaign influence in your organization simply add “Campaign Influence” related list on Opportunity page layout. Also to setup Automatic Campaign Influence navigate to:
Setup –> Customize –> Campaigns Influence –> Campaign Influence Settings.
While enabling Campaign Influence first add the related list to page layout and then enable Campaign Influence.
After learning Campaign Management in Salesforce, let’s head on to Contacts.
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